Noise to launch premium smartwatches by year-end, says founder

Noise, which has been ranked India’s top wearable watch brand by research firm IDC, could launch its first premium smartwatch by the end of 2021, co-founder Amit Khatri told Indianexpress.com. Currently, the brand offers wearables under Rs 7,000. The upcoming premium smartwatches could fall under the Rs 15,000 price segment, he hinted.

Wearables as a category is growing fast with people willing to spend on health monitoring gadgets to stay fit, especially during the pandemic. This has allowed home-grown brands like Noise to break into the top five wearable companies in India in just a few years, especially because of their affordable price tags.