Most free subscribers of music OTT apps ready to try paid models: report

At a time when the popularity of over-the-top (OTT) service providers is hitting the roof, a recent survey by research firm Redseer Consulting has said that majority of free users of the audio OTT apps are willing to switch over to paid versions if subscription rates are lowered. The survey, made among a sample user group, said 62 per cent of the respondents are willing to pay around Rs 25 per month as subscription fees in order to migrate to a paid model.

Additional features provided for the subscribed users such as no advertisements, facility to download content and offline browsing are the top reasons behind switching to a paid-subscription model, the report said.