Milaap sees crowd-funding awareness gaining momentum in non-metros

For online crowd-funding platform Milaap, the contributions from non-metros seem to be gathering pace as compared to metros.

Its Co-founder Anoj Viswanathan told BusinessLine that there was increased awareness amongst the people in non-metros both – to donate and use this platform to raise funds for a cause.

“Coimbatore figured among the top 10 cities in the country in the number of donors in 2019. The number of donors swelled from 8,000 at the end of 2018 to around 30,000 as on date.”

“On the beneficiaries side too, there were close to 2,000 unique fund raisers at the end of 2019, accounting for cumulative growth of ₹ 8.5 crore, as compared to ₹3.5 crore raised at the end of the previous year.”