Microsoft Xbox Live rebranded to Xbox network

Washington: American multinational technology Microsoft has rebranded its online multiplayer gaming and digital media delivery service Xbox Live to Xbox network.

Instances of the new branding started appearing in the Xbox dashboard recently for beta testers, with clips being uploaded to “Xbox network” instead of Xbox Live. Microsoft has now confirmed the name change. A Microsoft spokesperson in a statement to The Verge said, “‘Xbox network’ refers to the underlying Xbox online service, which was updated in the Microsoft Services Agreement.”

He added, “The update from ‘Xbox Live’ to ‘Xbox network’ is intended to distinguish the underlying service from Xbox Live Gold memberships.”