Making a YouTube channel for your small business

NEW DELHI: According to FICCI-EY Report 2018, 500 million internet users are expected to consume online video by 2020. With videos playing an integral part in everyday lies, the platforms have rushed to embrace the medium. From Facebook, to Instagram, to Youtube, the consumption of video has skyrocketed.

Among several platforms available, YouTube has played a pivotal role in disseminating video content. As per ComScore, every month, YouTube reaches to 265 million monthly active users in India. People are turning to YouTube to consume a wide array of videos. From how-tos and product reviews to makeup tutorials and vehicle test drives among others. And, this is not a metro phenomenon alone – people across SEC categories, across languages are turning to YouTube.