Locked in homes, Indians switch to TV for news, daytime drama

The COVID-19 lockdown may have hit life hard, but it has boosted media consumption patterns worldwide.

Television news and smartphones saw an increase in viewership with the need to stay updated and connected becoming essential.

Digital news publisher BISBO has stressed on these insights as some of the emerging trends from India’s COVID-19 lockdown period.

BISBO from GoBisbo Broadcasting Network Pvt Ltd is India’s first YouTube channel for animated news explainers and commentary. The organisation also keenly follows and expounds on the latest trends in news and media consumption.