Karnataka tops direct selling market in south with sales of Rs 1,128 crore: IDSA

Karnataka, with sales of Rs 1,128 crore, has topped the direct selling market in the southern region, according to the annual survey report by the Indian Direct Selling Association (IDSA).

Providing self-employment to 78,000 entrepreneurs in Karnataka, including 34,000 women, the direct selling business in the State posted a sales increase of Rs 94 crore in 2021-22, a 9.09 per cent growth over the previous year’s figure of Rs 1,034 crore, the self-regulatory body for the direct selling industry in India said.