JioMart witnesses seven-fold increase in monthly orders through WhatsApp

As JioMart and WhatsApp complete a year of collaboration, the companies stated that the partnership has been among the most successful in the domestic retail sector. JioMart revealed it has witnessed a sevenfold increase in monthly orders through WhatsApp compared to the same period last year.

With an end-to-end shopping experience within WhatsApp, JioMart has been able to engage consumers hesitant to shop online, according to a company statement. This ease-of-use functionality has enabled a sixfold month-on-month growth in new customer conversion on JioMart via WhatsApp.