Instagram expands Guides to all users, enables keyword search

Instagram is expanding ‘Guides’ to all users after testing it out with creators earlier this year. Guides on Instagram are essentially curated lists featuring your favourite products, places and posts. Instagram has also enabled keyword search in select countries.

Instagram launched Guides earlier this year in May with focus on well-being tips. Guides are now available on Instagram, and everyone can start creating them. You can create one by going to your profile, tapping on the ‘+’ icon and selecting ‘Guide’. Here, select the Guide you wish to create that can be either places, products or posts. Instagram lets you add places you’ve geotagged on your profile. You can search for products from popular brands on Instagram which can also be added to Instagram Shop.

Guides have a dedicated section on your Instagram profile. You can share them on Stories and DMs as well.