India’s smartphone market sees premium segment grow, iPhone 13 top model: Counterpoint Research

The Indian smartphone market declined sharply in 2022. However, the premium segment saw double-digit growth, according to Counterpoint Research’s latest report, echoing similar sentiment as seen in an earlier Canalys report. Interestingly, Apple’s iPhone 13 was the top smartphone model in 2022, notes Counterpoint.

The ‘premium segment’ — which is phones above Rs 30,000— crossed the 11 per cent market share for the first time, which is a significant shift in the market, where traditionally the under Rs 20,000 segment is what drives volumes.

Smartphone market declines, ASP growing

The Counterpoint report notes two significant trends in the Indian smartphone market.