Indians not ‘sticky’, highly likely to switch mobile brands and carriers

Indian mobile phone users are among the most likely in the world to switch their cell phone brands as well as carriers. Behind only Indonesia, 28 per cent of Indians want to change their cell phone brand, according to a new report.

On the other hand, one in every three Indians plans to upgrade their cell phone with the same brand.

While 30 per cent of Indonesians and 28 per cent of Indians said they want to switch their mobile phone brand, only 10 per cent of Americans and 8 per cent of Britishers said so.

The data was released in YouGov’s “Loyalty in Telco Report 2022”. It is based on a survey of 18 international markets conducted to understand the purchase intentions and motivations of cell phone and carrier consumers.