Indian enterprises will scale up their digital push and reskilling efforts: Aarthi Subramanian on Covid-19 impact

In the post Covid-19 world, Indian enterprises will scale up their digital push and reskilling efforts, which could open up new commerce opportunities, assisted by technology.

In a conversation between Aarthi Subramanian, Group Chief Digital Officer, Tata Sons and Anant Maheshwari, President, Microsoft India, during its virtual edition of ‘Envision’ event, Subrmanian touched on four areas of digital transformation opportunities seen across the different group verticals: new end-to-end customer journeys, increased adoption of automation in manufacturing industry and improved employee engagement due to distributed workplaces.

Customer engagement is going to become more contactless and more connected than before. What we are expecting is to see more tech-assisted purchase and sale, a lot more of teleconsultation across multiple categories and contactless purchase will redefine the model of physical purchase that is prevalent today, she said.