‘India gearing up for next wave of SaaS startups perfecting their business models, expanding globally’

Over the years, I’ve witnessed the industry transform with the introduction of disruptive technologies. A disruption that has been around for a while but is gaining tremendous momentum now is Software-as-a-Service (SaaS). There has been a surge of businesses embracing cloud-based models as it has become imperative for success. But we have barely touched the tip of the iceberg of the SaaS revolution. The increasing adoption of SaaS is on the foundation of the ubiquity of the internet and the availability of attractively priced cloud platforms. Globally, the size of the SaaS market, which stood at $100 billion in 2019, is growing at 22.6 per cent CAGR, according to a recent NASSCOM report. Moreover, the report also states that the domestic market for SaaS India is likely to expand 6x to $13-15 billion by 2025.