How WhatsApp Business has become a popular tool for micro enterprises

Buy fish through a chat window — that is the USP of Parthaa Kundu’s venture. Delhi-based Kundu, the founder of Fishappy, home-delivers fish from selected vendors. Customers can see videos of live fish, select what they want and type in their orders — all on WhatsApp’s platform for business.

Kundu, 47, started Fishappy in 2015 and promoted his business through word of mouth, a website and pamphlets in newspapers. He signed up for WhatsApp Business in June 2019. “The business exploded, as users were already familiar with WhatsApp.