Has Apple lost its perspective to lead through innovation and design?

The iPhone dramatically changed the category in 2007 and has since helped make Apple the world’s most valuable company. The same iPhone has seen plunging sales and hit Apple’s revenues.

Has Apple lost its perspective to lead through innovation and design? And, if so, where did this loss of perspective occur?

In November 2018, Apple announced it would stop disclosing iPhone unit sales. In January 2019, and for the first time since 2002, the company slashed its earnings forecast. For the quarter ended March 31, the company registered a 5% decline in revenue and 10% decline in earnings per share.