Govt brainstorms social media policy to woo people

NEW DELHI: In the build up to next year’s Lok Sabha election, the government has asked ministers and departments to send out messages and details of government initiatives focused on different targeted segments, with a clear distinction made for age groups. They have been urged to be active on different social media platforms, instead of limiting their feeds to Twitter, and depend only on press releases.

The details of how different age groups of people are using different social media platforms was presented by information and broadcasting secretary Apruva Chandra on Sunday at the meeting of the council of ministers chaired by Prime Minister Narendra Modi, which was also attended by all secretaries at the Centre.