Google refutes ‘zero click’ searches claims

San Francisco: Google on Wednesday refuted claims that “zero-click” searches are increasing on its Search, saying that the company is sending billions of clicks to websites every day and allowing more traffic to the open web every year since the company was first created.

Reports surfaced this week that majority of searches on Google end without someone clicking off to a website.

“People use Search to find a wide range of information, and billions of times per day, Google Search sends someone to a website. But not every query results in a click to a website, and there are a lot of very good reasons why,” said Danny Sullivan, Public Liaison for Search at Google.