Galaxy S10 helps Samsung overtake Apple for premium segment crown

Korean electronics maker Samsung surpassed Apple to take over India’s premium smartphone segment, accounting for more than one-third of the market, helped by sales of its flagship handset — Galaxy S10 — during the January-March quarter in the current calendar year, Samsung accounts for 36% market share of the premium smartphone segment, where handsets are priced at more than Rs 35,000 (over $500), and is followed by Chinese handset maker OnePlus with its top selling model — OnePlus 6T.

IDC India’s associate research manager Upasana Joshi said, “Samsung surpassed Apple for the leadership position in the premium segment with an overall share of 36% in Q1 2019 due to its newly launched Galaxy S10 flagship series that was supported by huge marketing campaigns. OnePlus followed, as its OnePlus 6T was the top-selling model.”