Flipkart’s new 3D camera kicks off a new vision for AR in retail

“You don’t need to come to the showroom, but I can give you a near showroom-like experience.” That is Scapic co-founder Sai Krishna VK’s take on how Augmented reality (AR) will change retail experiences across the world during the pandemic.

Krishna’s team is behind Flipkart’s newly-launched 3D shopping feature that lets buyers juxtapose furniture in their home environment using AR on the smartphone. The e-commerce giant is simplifying how you shop for your next sofa or center table by using AR to show where they would ultimately be placed in the house.

“I know the size, fit and finish exactly in the environment I wanted, which has never been possible before,” he tells indianexpress.com over a video call.