Flipkart allies with Adani Group to lift supply chain: E-commerce sees an uptick trend

Adani Group, mainly known for port projects in Goa, Gujarat, Chennai, Andhra Pradesh, Odisha, Maharashtra Kerala and Tamil Nadu etc, has made an addition to its logistics portfolio through a new deal with Flipkart. The partnership is expected to strengthen the e-commerce player’s supply chain infrastructure.

The recent EY-IVCA India Trend Book 2021 report reveals that India’s e-commerce sector is expected to reach $99 billion by 2024. It also cites the pandemic as a catalyst for this positive trend since the need to maintain social distance in the new normal has prompted consumers to shop more from online platforms. Accordingly, brands too have revolutionised the way they operate.