Festival season: E-com giants Amazon, Flipkart add to cart mega sale events

To cash in on the festival season, E-commerce giants Amazon and Walmart-owned Flipkart will be locking their horns yet again.

While Flipkart will host its annual flagship sale event — The Big Billion Days (TBBD) — between October 8 and October 15, with early access for Plus customers from October 7, Amazon’s The Great Indian Festival (GIF) will begin on October 8, with early access to Prime members from October 7 midnight. The latter event was earlier scheduled to start on October 10; customers shall get early access to more than 25,000 products until October 6 via Kick Starter Deals.