Facebook overhauls design as it pivots to private messaging

Facebook Inc debuted an overhaul of its core social network on Tuesday, taking its first concrete steps to refashion itself into a private messaging and e-commerce company as it tries to move past scandals while tapping new revenue sources.

Chief Executive Mark Zuckerberg unveiled a fresh design for the world’s biggest social network that de-emphasised its News Feed. It also ditched the signature blue banner that has been on the app since its launch.

The new design showcases Facebook’s messaging app, online marketplace and video-on-demand site, while giving greater prominence to the popular photo-driven Stories feature.

The company also rolled out features aimed at encouraging users to interact with their close social circle as well as with businesses, such as a “Secret Crush” option for Facebook Dating and a tool for appointment booking.