Elon Musk launches AI firm xAI as he looks to take on OpenAI

Elon Musk, the billionaire entrepreneur, launched his long-teased artificial intelligence startup xAI on Wednesday, unveiling a team comprised of engineers from the same big U.S. technology firms that he hopes to challenge in his bid to build an alternative to ChatGPT.

The startup will be led by Musk, already the CEO of electric car maker Tesla , CEO of rocket launch company SpaceX and owner of Twitter, who has said on several occasions that the development of AI should be paused and that the sector needed regulation. Musk has repeatedly voiced concerns about AI’s potential for “civilizational destruction.”