Edu-tech companies go for twin strategy of domestic and global expansion

To further their reach, edu-tech companies are adopting a two-pronged strategy: they plan to expand overseas, while looking to establish their presence across more Indian cities. That apart, they are coming up with new-age courses to attract more learners.

“From the scale perspective, we now plan to reach out to tier-2 cities in Kerala and Andhra Pradesh, as well as in Jaipur and Chandigarh, where online learning activity is gaining ground. We are also focussing internationally on regions such as South-East Asia, Africa and the UAE, where the edu-tech market is growing,” said Sonya Hooja, Co-founder and Director, Imarticus Learning.

The firm is hoping 20 per cent of its business in 2019 will come from international markets.

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