Ecommerce companies Flipkart, Amazon log out of deep discounts

KOLKATA: Deep discounts offered on India’s two largest ecommerce marketplaces, Walmart-owned Flipkart and Amazon, have vanished for over three months now, said executives from leading consumer companies.

Nothing is sold below cost price anymore, they said, though discounts may be more on private label products owned by the marketplaces, which are treading cautiously after the revised foreign investment policy for ecommerce came into effect in February.

The two marketplaces have decided to take it slow, at least until the next government takes charge, hoping to fend off the offline trade lobby, which is a massive vote bank and has been lobbying with the government and political parties against deep discounts online, said four executives of leading companies.