E-tailers may have sold Rs 19,000-cr goods during festive sale: Redseer

E-tailers achieved a record $3 billion (Rs 19,000 crore) gross merchandise value (GMV) for six days of the festive sales event conducted between September 29 and October 4, 2019.

This surge came despite challenging macro conditions, said RedSeer, a consulting firm focused on internet businesses in India and Asia.

The year-on-year growth during the sale event was 30 per cent, with a significant chunk coming from tier-2 cities.

The biggest theme for the festive season was ‘value shopping’ as indicated by a large portion of customers hailing from smaller cities and towns who shopped online, owing to wide selection supported by affordability initiatives.