Despite competition from Chingari, Roposo, Gaana hopes to get TikTok’s users

Mumbai: Music-streaming platform Gaana says it is working on adding nearly 100 million users over the next 12 months, hoping to net users of the banned TikTok.

Gaana, backed by the Times Group and Chinese investment giant Tencent Holdings, claims to be the world’s second-largest music platform with 150 million active monthly users and 45 million songs. Swedish app Spotify takes the top spot with a subscriber base of around 248 million.

“We expect a large majority of the over 100 million Tiktok users to migrate to Gaana…taking the total (number of users) to 250 million,” Gaana Chief Executive Officer Prashan Agarwal told PTI. Its user base grew 13 per cent in the lockdown period of the past three months.