Demystifying the future of digital commerce

The changing landscape of digital consumption is driving new services and experiences delivered in seconds, leading to digital commerce’s growth. The potential of digital commerce has been realised and enterprises and organisations will recognize that staying away from digital commerce is fatal for fortunes.

What does Digital Commerce entail, and how is it different from e-commerce?

Digital commerce involves a combination of positioning and selling, and hence different from e-commerce. It attempts to bring both parts together, resulting in a much more fulfilling and transparent experience for consumers, while tying everything between people, processes, technologies to deliver consistent and reliable user journeys.