Consumers intent to shop online, spend more this festive season: Survey

A significant percentage of consumers have expressed an intent to shop online during the upcoming festive season and are also willing to increase their spending this year, says a survey.According to the Amazon India commissioned survey by Nielsen Media, based on a sample size of 8,159 consumers across metro and smaller cities, found that 87 per cent of consumers in metros and 86 per cent across tier-2 cities (population 10-40 Lakh) prefer to shop online this festive period.As per the survey, “81 per cent of consumers intend to shop online during this festive season. 1 in 2 consumers are willing to increase their spending this festive period compared to last year.”