BIS norms to curb fake reviews to increase costs for online sellers: Report
By
Biju Kumar
The recent guidelines by the Bureau of Indian Standards (BIS) to curb the menace of fake online reviews could increase costs for e-commerce platforms however small they may be, according to a report in The Economic Times.
The report, citing experts, said e-commerce platforms will have to invest in pulling resources to adhere to the new guidelines and this may result in higher costs for even small players.