Appliance sales up 30% in festive season; e-commerce contribution rises

Appliances and consumer electronics companies have reported high double-digit growth in sales during this Navratri season, with e-commerce platforms seeing good traction as shoppers opt for contactless buying.

Leading manufacturers like Sony, LG and Panasonic have reported over 30 per cent jump in sales year-on-year during the 10 days of Navratri and Dussehra this festive season.

“We have seen a positive start to this festive season with a 30 per cent growth across air conditioner, refrigerator, washing machine and microwave categories over last year…the demand for LEDs has surpassed the supply,” said Manish Sharma, president and CEO of Panasonic India and SA.