Apple’s growth into $2 trillion behemoth under Tim Cook tainted by accusations of unfair dominance
Berkeley: When Tim Cook took over after Steve Jobs’ death in 2011, Apple was worth just under $400 billion; it’s worth five times more than that today, and has just become the first US company to boast a market value of $2 trillion. Its share performance has easily eclipsed the benchmark S&P 500, which has roughly tripled in value during the past nine years.
But it hasn’t always been easy. Among the challenges Cook has faced: a slowdown in iPhone sales as smartphones matured, a showdown with the FBI over user privacy, a US trade war with China that threatened to force up iPhone prices and now a pandemic that has closed many of Apple’s retail stores and sunk the economy into a deep recession.