Apple is sharpening retail focus in India to shore up revenue

Apple in India is increasing its focus on retail stores to shore up revenue this year.

It has raised the sales target of the franchisee-owned exclusive retail stores in India by up to 100% and started offering discounts at its two company-owned brick-and-mortar and the online store in India, three industry executives said. These strategies indicate the iPhone company is seeking doubledigit revenue growth in India, they said.