Amazon to soon let sellers connect with customers directly

Amazon may soon allow sellers to directly connect with customers via emails about new product announcements and sales.

The e-commerce giant is currently testing this new feature called “Manage Your Customer Engagement” that will help sellers contact Amazon users who have specifically chosen to follow a particular company, reports CNBC.

The new email campaign option is a free service for sellers, but it’s only available to brands registered through Amazon’s Brand Registry programme.

Launched in 2015, Brand Registry helps businesses curb the sale of counterfeits and more than 350,000 brands have registered to be part of the programme.