All-India vendors’ body voices concern over Amazon’s new ‘regional visibility programme’

The All India Online Vendors Association (AIOVA) claims that Amazon India has implemented a new ‘regional visibility programme’ that restricts products to regional zone visibility. Simply put, a Mumbai-based seller will not be able to sell products to customers in New Delhi unless they stock up inventory at Amazon’s fulfilment centres in New Delhi, an AIOVA spokesperson said.

In a trade advisory notice sent to its sellers, a copy of which is with FE, AIOVA said: “We have not found any communication of announcement of such policy. Sellers are being asked by Amazon to increase stocks in regional cluster of Amazon by using Amazon fulfilment centres to service those pincodes.” “A fast and reliable delivery promise is one of the main reasons our customers choose to shop from sellers on our marketplace. We provide sellers a range of options to fulfil customer orders fast and reliably,” an Amazon India spokesperson told FE.