‘Alienware brand and Dell’s G-series can survive the competition in India’s PC gaming market’

For many users, Alienware represents the pinnacle in the high-end PC gaming market. And while Dell’s upmarket PC brand continues to face challenges from rivals, the company says its consistent focus on catering to the small “enthusiast” segment has helped find a niche despite the increase in competition.

“If you are an enthusiast and you have an aspiration to get into the Pro League that’s when the Alienware comes into play where you have much more control and customisation possibility in the product,” Anand Subramanya, Director-Product Marketing, Consumer and Small Business at Dell Technologies, India, told indianexpress.com ahead of the launch of Alienware’s new 15-inch and 17-inch X-Series gaming laptops in the country.