Alexa’s Hinglish “desi-ness in India delights customers”

Alexa is celebrating four years of the launch of its ‘Hindi and multilingual mode’ in India. The company claims that millions of customers across the country have embraced the experience of voice interactions with Alexa over the years. “Remarkably, almost 1 out of every 2 customers in India now uses the multilingual mode on their Echo smart speakers to seamlessly switch between Hindi, English, and Hinglish when making requests to Alexa without having to change their language settings each time. Moreover, customer preference for this option has increased by 21% in the last year,” said the company in a statement.