Airtel offers Amazon Prime to prepaid users to beat Reliance Jio, Vodafone Idea

The battle for content among mobile operators promises to get fiercer in the days to come, and once again, the ultimate beneficiaries would be the consumers — in fact to be precise, the low-end, prepaid consumers.
Though operators such as Reliance Jio, Bharti Airtel and Vodafone Idea provide access to OTT platforms like Zee5, SonyLiv, Hooq, Hungama or Shemaroo through their TV apps like Airtel TV, Jio TV, or Vodafone Play (depending on the tie-ups) to prepaid as well as postpaid users; aspirational brands like Netflix and Amazon Prime are limited to postpaid users with above `399 monthly plans.

While Netflix is available only on Airtel network, Amazon Prime is available both on Airtel and Vodafone Idea.

Both Netflix and Amazon Prime are today offered without any subscription charge and the users only have to pay for data usage.