Airtel launches video streaming app Wynk Tube to woo Bharat in fight with Jio

New Delhi: After conceding market share to rival Reliance Jio, Bharti Airtel is now taking the fight to Jio’s turf – rural India – with the launch of a new audio-video streaming app targeted at the non-English speaking population possessing entry-level smartphones.

On Tuesday, Airtel announced the launch of Wynk Tube, an extension of its music streaming service Wynk Music targeted at small-town India that will allow users to stream both audio and video within the same interface, and switch between the two modes for a particular song. Currently available for Android smartphones, the service offers content in vernacular languages like Hindi, Punjabi and Bhojpuri as of now and is looking at Tamil, Telugu, Kannada and Marathi soon.

This, the company believes, will help retain consumers and drive traffic in rural India where data consumption is lower than that in urban areas.