A festive treat: Apple all set to make Indians happy with iPhone 11 during Diwali

CUPERTINO (CALIFORNIA): Learning its lessons from the success of iPhone XR in India, Apple has done the right thing by launching iPhone 11 at a reasonable price point at a time when the festive season is round the corner, industry analysts said on Wednesday.

The iPhone XR that was launched last year saw uplift after the price drop and heavy promotional activities. Riding on promotional offers especially on iPhone XR, Apple regained top position in the premium smartphone segment in India in the second quarter (Q2) this year.

The iPhone 11 — launched here on Tuesday — will be available in India from September 27 in 64GB, 128GB and 256GB models in purple, green, yellow, black, white and PRODUCT(RED) colours, starting at Rs 64,900.