Xiaomi India sells 2 mn smartphones in first wave of festive sales

Xiaomi India on Wednesday announced that it has sold over 20 lakh smartphones in 5 days of the festive sale across channels.

In the premium segment, Xiaomi 11 Lite NE 5G, and Mi 11X Series received maximum demand, followed by Redmi Note 10S and Redmi Note 10 Pro, and Redmi 9 Series in the mid value segment.

“Continuing the brand’s legacy, ‘Diwali With Mi’ brought attractive discounts and offers across Mi.com, the Great Indian Shopping Festival on Amazon, and The Big Billion Days on Flipkart and offline channels. On the back of a strong product portfolio, the company recorded a 10X growth in the premium segment ( >20K ) vis-a-vis last year,” the company said in a statement.