Licious becomes India’s first D2C unicorn after raising $52 mn

Direct-to-consumer (D2C) platform Licious on Tuesday said it has raised $52 million to become Indias first D2C unicorn.

The fresh animal protein brand achieved a $1 billion valuation after receiving funding in Series G round led by IIFL AMC’s ‘Late-Stage Tech Fund’.

“The fresh meats and seafood sector is still largely underserved and unorganised that holds a vast opportunity of $40 billion. As the category leader, we aim at paving the way for a second wave of young start-ups that can join hands in fully harnessing the potential that the industry has to offer,” said Vivek Gupta and Abhay Hanjura, co-founders, Licious.