Furlenco rejigs model, starts House of Kieraya as umbrella brand

New Delhi: In a significant move, online furniture rental startup Furlenco has created House of Kieraya, an umbrella brand that will include Furlenco as a sub-brand, furniture subscription service Unlmtd and its remanufactured furniture offering Furbicle.

“We want to dominate the entire furniture market with different models. We believe it cannot be one model (like rentals only). HoK creates a continuum of sorts for all furniture needs,” says Ajith Mohan Karimpana, founder and chief executive, Furlenco.

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