Xiaomi becomes world’s top smartphone brand in June 2021: Counterpoint

Xiaomi for the first time has surpassed Samsung and Apple to become the number one smartphone brand in the world in June, a Counterpoint Research showed on Thursday.

Xiaomi’s sales grew 26 per cent (month-on-month) in June, making it the fastest-growing brand for the month.

Xiaomi was also the number two brand globally for Q2 2021 in terms of sales, and cumulatively, has sold close to 800 million smartphones since its inception in 2011, according to Counterpoint Research’s Monthly Market Pulse Service.

“Ever since the decline of Huawei commenced, Xiaomi has been making consistent and aggressive efforts to fill the gap created by this decline. The OEM has been expanding in Huawei’s and HONOR’s legacy markets like China, Europe, Middle East and Africa,” said Research Director Tarun Pathak.