Snapdeal launches new campaign focussing on value e-commerce

NEW DELHI: At a time when majority of e-commerce platforms in the country are focussing on providing branded products, Snapdeal has announced the launch of a new brand campaign “Brand Waali Quality, Bazaar Waali Deal” focussed on value products.

The campaign aims to break the perception that only branded products ensure good quality, while most value products don’t tend to last long.

Conceptualised and developed in partnership with All things small and EO2 the campaign, takes the humour route featuring Bollywood actors Riteish Deshmukh and Genelia Deshmukh, taking a light-hearted dig at a mindset that feels that anything can be good only if it is branded.