Why we need a social commerce ecosystem in India

According to a recent study, India is estimated to reach one billion Internet users by 2025. Every nine out of 10 users from this will be a non-English speaking consumer, and every two out of three of them are people who don’t use online transactions yet. The reason for this is a lack of inspiration and content in their own language that can help them make an informed choice. Social commerce is an amalgamation of social media and e-commerce, wherein the users are made aware and are educated through community interactions for performing transactions online.

The pandemic has further accelerated the growth of India’s e-commerce industry and social commerce has emerged as a model of success for non-English speaking audiences in India.