Netflix scores 35 Oscar nominations in year dominated by streaming

Netflix Inc on Monday landed 35 Academy Award nominations for 16 films, including “Mank” and “The Trial of the Chicago 7,” leading a pack of streaming services that offered movies at home while the coronavirus pandemic shut theaters.

“Mank,” a black-and-white drama about 1930s Hollywood, topped all films with 10 nods, including best picture, director, actor and supporting actress.

Companies launch multimillion-dollar campaigns for Oscar nominations and wins. The recognition provides bragging rights for use in marketing and help the winners attract top talent for future projects.

Many of this year’s Oscar contenders played on streaming services or were offered via video on demand as movie theaters around the world closed to help curb the spread of COVID-19.