TRAI suspends norms for commercial text messages for one week

Telecom regulator TRAI on Tuesday suspended the newly-implemented norms for commercial text messages for one week, following disruptions in SMS and OTP deliveries for banking, payment, and other transactions.

The norms with respect to content template for text messages came into effect on Monday.

The move to suspend the norms would enable the principal entities to register the template of SMS so that no inconvenience is faced by the customers, Telecom Regulatory Authority of India (TRAI) said in a statement.

“In order to protect the interest of consumers, it has been decided that scrubbing of SMS by telecom service providers shall be suspended temporarily for seven days…,” it said.