Facebook tests feature in India to share Instagram reels on its news feed

(Reuters) – Facebook Inc said on Monday it was testing a feature on Instagram that allows some content creators in India to share short video clips, known as reels, on their Facebook accounts.

In the test, some Indian users who create the 30-second long reels on Instagram will have the option of having them recommended on Facebook.

Additionally, the social media giant said it will have its own version of the reels feature on the main app.

“In India, we’re testing the ability for Instagram creators to choose to have their Reels recommended on Facebook… creators can reach new audiences and people can create and discover more entertaining content,” a Facebook spokeswoman told Reuters.