Amazon Prime Video launches mobile-only plans in India

Amazon Prime Video on Wednesday launched mobile-only subscription plans in India. Already viewed by customers across more than 4,300 cities and towns, the new pricing is an attempt by the company to reach more customers in the country where the bulk of the users consume video on mobile.

A first for the firm globally, the mobile-only packs starting at Rs 89 (for 28 days) and available across varied price points, have been introduced in partnership with Airtel that has around 290 million customers.